Medical Adviser's Group MAG Congress Intelligence
Demo report · 62nd EASD Annual Meeting · Milan

EASD 2026: every abstract, every reaction

All 1,309 abstracts and the week's public reactions, mapped by country, topic, molecule, tone and announcement. And what they mean on Monday, when the field team is back at work and the questions start: in a reimbursed market and in a self-pay market.

Final edition · data cut-off 02 October 2026, 12:28 UTC Download as PDF (A4)
1,309abstracts analysed in full
59countries of first authors
46.8%of abstracts come from five countries
5.8%come from Central and Eastern Europe and the CIS together
Data cut-off Abstracts congress programme as published, retrieved 30 Sep 2026 Social listening posts on X 26 to 02 October 2026, 12:28 UTC Field brief sessions held up to and including 30 Sep 2026
Read as a company
Sets the molecule filters, the pulse and the announcement view to one company's products. Everything else stays comparable. Sections: ·
Evidence map

Who produced the evidence, and what kind

Pick a topic, a molecule or a study type. Every number and chart below recalculates, and the abstract list follows. Click a country or a region to narrow further.

Data as of 30 Sep 2026 · 1,309 abstracts
0abstracts in this view
0report a randomised design
0use real-world or registry data
0have company-affiliated authors

Abstracts by country of first author

Top 12 in the current view. Click a bar to filter.China leads the count. Special feature: China's incretin pipeline, seen from EASD 2026 →

Abstracts by region

Click a region to filter.

Study type

Keyword-based; one abstract can fall into several types. Click a type to filter.

Company-affiliated authorship

Abstracts with at least one author employed by the company, counted under the first author's country. Click a company to filter.

Abstracts by congress day

Day of the session in which the abstract is presented. Click a day to filter. Friday is a half day.

What kind of evidence each region brings

RandomisedReal-world / registryPreclinicalOther
Share of abstracts by first study-type flag per region; keyword-based. Follows the filters except region and country.

What each day is about

Top topics on the selected day, or across all days when none is selected.
Abstract explorer

Find the abstracts behind each number

The list follows the filters above. Search adds a free-text match on the title, or an exact abstract number such as LBA 44 or 827. The number opens the abstract on the congress platform; the full text there needs a congress login.

What the titles talk about

The 40 most frequent terms in the titles of the current view, sized by how often they appear. Click a term to search for it.
No.TitleCountryFormatTopic
Share of voice

What the congress presented and what people talked about

The same products, measured three ways: abstracts at the congress, posts on X during 26 to 30 September, and views of those posts. Attention and evidence volume do not move together. The most viewed posts are listed below with links.

Abstracts as of 30 Sep 2026 · posts on X 26–02 Oct 2026, 12:28 UTC · 5,968 posts collected, 2,460 name a product
Measure

Abstracts naming the product in the title

Attention against evidence

Each dot is a product: abstracts naming it in the title against posts on X naming it. Both axes square-root scaled; the dashed line is equal attention per abstract.

Reading the gap

Retatrutide is named in 2 abstract titles and 678 posts with 2.1 million views, helped by a journal publication on the same day. SGLT2 inhibitors are named in 51 titles and 23 posts. Glucose monitoring has 47 titles and 22 posts.

Half of the posts on CagriSema and two fifths of those on eloralintide carry a stock ticker. The conversation about pipeline products is written largely for investors, and physicians meet those framings before they meet the data. Retatrutide is the exception: only 13% of its posts carry a ticker, and media, clinicians and patients share the conversation, including people comparing doses and side effects of grey-market product.

For a medical team this sets the agenda for the first week after the congress: the questions that arrive are the ones that travelled, which are often different from the ones the data answer.

Day by day on X

Most viewed posts of congress week

ViewsPostAccountLanguage
Public posts on X, ranked by views reported by the platform at the data cut-off. Links open on X. Views on X are a reach measure and change over time.

One phase 3 publication outweighed the whole congress

The retatrutide phase 3 paper and its congress presentation landed on the same evening. A single commentary thread reached 448,000 views, the journal post 394,000. Within a day the discussion had moved to non-responders and to grey-market use.

A safety story ran in parallel, outside the congress

A Brazilian regulator opened an investigation into reports of optic neuropathy on GLP-1 drugs, and a US network report on related lawsuits reached 10 million plays on TikTok. Neither mentions the congress; both shape what patients ask this month.

The real-world switching comparison was the most viewed company story

A claims analysis of cardiovascular events after switching between two incretins reached about 31,000 views from a single news feed and 37,000 from a market feed. Within hours it was challenged on one point: the decision to switch was not random.

The headline travelled, the limitation did not

Two sponsor-run indirect comparisons, in obesity and in type 2 diabetes, were reposted as head-to-head results. The word “indirect” appeared in most reposts; the authors' warning about cross-trial confounding appeared in 2 of 23 and 1 of 16. For the switching analysis, 5 of 19 posts said it was observational.

The finerenone conversation was not about the congress

Posts centred on heart failure data, a new indication in type 1 diabetes with kidney disease, and a reimbursement refusal in Spain. High-reach educational threads were in Arabic.

Devices were almost silent

The one visible thread on glucose sensors and mortality walked through absolute numbers and stressed that the finding is an association from a sponsor-funded analysis.

Pulse of the week

How the tone moved, day by day

Every relevant post on X is read and labelled: who wrote it, what it is about and how it sounds. Not one product, the whole conversation. Pick an audience or a topic to see its own curve. At the end of the section, the same week on LinkedIn, side by side.

Beyond X

Three more channels, tested on a small sample

Before recommending a channel we sample it. A pilot on 30 September, under one dollar of data costs, was enough to rank TikTok, Instagram and Facebook for a congress week.

Sample collected 30 Sep 2026, 15:00 UTC · 120 TikTok videos, 143 Instagram posts, 44 Facebook posts
Worth it, narrowly

Instagram

50 of 143 posts were about the congress, from 47 different accounts: physicians in Latin America, Turkey and Russian-speaking countries explaining TRIUMPH-2, CagriSema and REIMAGINE to their patients on the day of the presentation. Engagement is small, the audience is exactly the regional medical community. Examples are linked in the table below.

A different product

TikTok

Only 5 of 120 videos mentioned the congress, and four of those came from the organiser's charity run and a medical media agency. What the platform serves instead is class reputation: litigation over vision loss on GLP-1 drugs (10 million plays in a week), side-effect diaries, Russian-language explainers. Valuable for safety and reputation monitoring, not for congress coverage.

Not recommended

Facebook

Only official pages are reachable; closed groups are not. Company posts repeat press releases, and three of eight pages returned nothing. A charity post on the emotional toll of diabetes out-performed every congress post.

Examples from the pilot

ChannelPostAccountReach
TikTokNews report on lawsuits claiming vision loss on GLP-1 drugs, 21 Sep
SafetyEnglish
@abcnews10.1M plays · 7,398 commentsOpen
TikTokEndocrinologist's series reviewing type 2 diabetes drugs, semaglutide episode, 27 Sep
ClinicianRussian
@alexey_zhito135K plays · 245 commentsOpen
TikTokPatient blogger on a smaller glucose sensor shown at the congress, 29 Sep
PatientPortuguese
@umdiabeticooficial3,251 playsOpen
InstagramTRIUMPH-2 explained for patients on the day of the presentation, 30 Sep
ClinicianSpanish
@dra.lorena.lequi21 likesOpen
InstagramREIMAGINE 5 summarised for Turkish clinicians, 26 Sep
Medical educationTurkish
@ichastaliklariakademi10 likesOpen
InstagramWhere to inject semaglutide for best effect, a physician's practical post, 25 Sep
ClinicianRussian
@doctor_kamilla42 likesOpen
InstagramCagriSema data reviewed for a German GLP-1 community, 24 Sep
Patient communityGerman
@glp1forum7 likesOpen
FacebookLive post from the TRIUMPH-2 session, 30 Sep
CongressEnglish
EASD71 likes · 4 sharesOpen
FacebookCompany post for HCPs on the indirect comparison of oral agents, 29 Sep
CompanyEnglish
Eli Lilly62 likesOpen
FacebookCharity post on the emotional toll of diabetes, the most engaged post in the sample, 26 Sep
Patient organisationEnglish
Diabetes UK143 likes · 54 commentsOpen
Reach figures as reported by each platform at collection time. TikTok search returns popular videos regardless of date, so the sample mixes congress week with older content; Instagram and Facebook samples are from 24 to 30 September 2026.
Field brief · incretin landscape

The same result, three different Mondays

Headquarters, a market with stepwise reimbursement and a market where the patient pays do not need the same message. Each lens says what the result means for that reader and what should be prepared before the question arrives. Choose a lens to see how each result reads.

Sessions held through 30 Sep 2026 · later late-breaking sessions not included
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What a client receives

Built around one product and one market

This page shows the method on public data. A commissioned report is narrower and deeper: your molecule, your competitors, your countries.

Before the congressPreview and agendaEvery abstract and session that touches your product and its competitors, ranked by relevance, with a day-by-day plan.
Within 48 hoursField briefNew data, the questions physicians will raise and suggested answers, written for the local label and reimbursement rules.
Within one weekSlide kit and summary reportReferenced slides for medical teams and a 10 to 15 page report: endpoints, methods, results, implications.
During and afterSocial listeningWhat clinicians, patients and investors say about your product, by language and country.
After the congressDebrief sessionA 45-minute walkthrough for regional medical teams, with local experts where needed.

Next: ESMO 2026, Madrid, 23 October

Tell us the product and the markets. The preview goes out a week before the congress opens.

Contact us at mdwrt.com
Sources

Everything cited on this page, in one list

Numbered in the order they appear. Abstract numbers open the abstract in the explorer above, and from there on the congress platform; posts open on the platform where they were published. All figures were read at the data cut-off and can have changed since.